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RECLecoanet Design
FR → EN
04 · Background

From Los Angeles
to France.

A graphic and motion designer since 2003, I design brands and set them in motion, from a logo to a full broadcast package. Sixteen years in the United States, all of them in Los Angeles, before returning to France in 2013. I earned a certificate in Computer Graphics and Graphic Design at UCLA Extension, and taught myself motion design (After Effects).

Freelancing in France since 2013: brand identity, motion design, packaging and websites for French- and English-speaking clients, from Nutridays to Noëlle Keruzoré.

I did not come to design through art school. A master's in economics in Besançon in 1994, a credit analyst internship, then Los Angeles: from 1997 to 2003 I taught computing at the Lycée Français, where I wrote the HTML and office-software curriculum. It taught me two things I still use every day: code, and how to explain an idea to someone who does not know it yet.

The next ten years were spent in American studios: NBC Universal, FX Networks, Spike TV, Precision Post. In television, the air date does not move. You deliver in the format asked for, on time, no discussion. I brought that discipline back to France in 2013, and it is why a quote from me carries a delivery date, not an estimate.

23Years of experience
2Continents
FR / ENBilingual
Download my resume (PDF)
SINCE 2013

Freelance, France

Motion design (Nutridays, Océania Hotels), brand identity (Hydrascore, Bioscore, Noëlle Keruzoré), print, packaging and websites (Fill'Print, Noëlle Keruzoré Studios). Brands I have worked with for years: Hydrascore since 2014, from logo to packaging, from 3D visuals to advertising.

2003-2013

Motion Designer, Los Angeles

NBC Universal (Pepsi, TurboTax), FX Networks, Precision Post, Grayscale Creative, Spike/UFC, Soul Train Music Awards, Epiphany Pictures. On-air branding, title sequences and commercials, from concept to delivery: animation, tracking, rotoscoping, and the effects nobody is meant to notice, like replacing a sky, a sidewalk or the foam on a cup of coffee.

2001-2003

Graphic Designer, Los Angeles

ViaWorldwide, ABC, Epiphany Pictures: channel branding, film launches, and my first websites (Carnot Investissement). The move from print to screen, and the first animations that led me to motion design.

1997-2003

Lycée Français de Los Angeles

Computer science teacher: created an HTML and Microsoft Office curriculum, managed a team of 5 supervisors. Six years spent making technical things understandable, and my first HTML pages, the ones still behind the websites I design today.

1994

Besançon, France

Master's degree in Economics, Université de Franche-Comté, followed by a credit analyst internship at ADED (Doubs economic development agency). A degree that leads nowhere near design, but teaches you to read how a business actually works before drawing its brand.

Preview of the Lecoanet Design archive showreel Archives

Showreel · 2014 archive

The reel that served as my calling card for years, posted in November 2014. One minute forty-eight of the Los Angeles years and the early freelance work. It belongs here, with the rest of the background.