TC 00:00:00:00
RECLecoanet Design
FR → EN
Graphic Designer · Motion Designer · since 2003

CRAFTING IMAGES AND MOTION

23 years of telling brand stories through images and motion, from the studios of Los Angeles (NBC Universal, FX Networks) to a freelance practice in France, now working between Lyon and Los Angeles.

EXP
23 YRS BASE
LA · FR
Services04
BRAND IDENTITY Logos, brand guidelines → PACKAGING & PRINT Pouches, bottles, flyers → MOTION DESIGN 2D/3D animation, TV & web → WEB DESIGN WordPress & e-commerce sites →
They trusted me
00 · Who I am

Freelance graphic and motion designer, Lyon & Los Angeles.

My name is Charles Lecoanet. Since 2003 I have been designing brands and setting them in motion. Sixteen years in the United States, all of them in Los Angeles, ten of them making on-air graphics and commercials for NBC Universal, FX Networks and Spike TV, then, since 2013, a freelance graphic and motion design practice based near Lyon, France.

I work across four connected fields: logo and brand guideline design, food packaging and print, 2D and 3D motion design for broadcast and web, and WordPress website design. The same eye draws a logotype and tunes an animation curve: that is what makes a brand hold up, still or moving.

01 · Services

Four tracks,
one edit.

As a freelance graphic and motion designer based in Lyon and Los Angeles, I work with brands, agencies and independents, in France and abroad. Four trades: motion design, brand identity, packaging and websites.

01/I

Brand Identity

From business cards to complete brand guidelines: logo, typography, colours and applications. We build it together, so that it says what you do and who you are talking to.

See the work
02/II

Packaging & Print

Packaging, flyers, print ads: a sales tool that serves the brand, not just a wrapper. Graphic design built for production: pouches, bottles, boxes, leaflets and printed materials.

See the work
03/III

Motion Design

2D/3D animation for television, web and signage: channel branding, commercials, title sequences and explainer videos, from a storyboard of yours or mine. A trade learned with US broadcasters (NBC Universal, FX Networks), then carried on with independent brands in France.

See the work
04/IV

Web Design

Conception de sites internet sous WordPress, vitrine ou e-commerce, en binôme avec un développeur pour la partie technique (référencement, maintenance, fonctionnalités sur mesure). Des sites rapides à mettre en ligne, faciles à faire évoluer.

See the work
Back to top
02 · Brand Identity

From logo to screen.

Logos and brand guidelines created for sports clubs, startups, nutrition brands, medical companies and a theatre studio, right through to the websites that extend them. Each project shows the final logo and its applications: typography, colour palette and usage rules.

Noëlle Keruzoré

Guillaume Legendre

Alpes Sports Images

Code Genetic

Medi Prospect

U-Pensa

Camille Cheli

Hydrascore
See all 16 projects
03 · Packaging & Print

Product work.

Packaging and printed materials for food, sports nutrition and spirits: pouches, bottles, cartons, leaflets and sponsorship kits. Production-ready files, from die lines to final proof.

Le plein de rock, poster

Pouch Packaging

Bacardi

Hydrascore

Bioscore Salée

Hydrascore, magazine ad

Hydradose, Nutridays

Caroline Vernet, sponsorship kit
See all 13 projects
04 · Motion Design

Selected shots.

A selection of 2D and 3D animation work, from storyboard to final delivery: on-air branding, title sequences, commercials and explainer videos. Built in After Effects, first for US television, then for brands in France. I also post experimental pieces, made for myself: they show what I can do now, without waiting for a client to ask for it.

Louisiana Ragin' Cajuns, animated logo

Le Plein de Classic Rock, title sequence

Urbex, title animation

Evil Dead, title animation

Fill'Print, animated logo

Camille Cheli, animated logo

Pepsi Refresh Project for NBC

Carnot Investissement
See all 38 projects
05 · Testimonials

What my clients say.

I am really happy with my site, because it feels like me.

I very much appreciated Charles’s approach, which lets him tailor every site he builds to the person behind it.

Noëlle KeruzoréNoëlle Keruzoré Studios
Translated from French.

Insightful, responsive and creative!

What is particularly enjoyable about working with Mr Lecoanet is how quickly he grasps our communication and packaging challenges, while giving each of our product ranges a strong visual identity.

Yet between the many food-safety regulations to meet, the changing ingredient lists, the visual identities already in place and often tight deadlines, the brief was far from simple! He adapted to every one of those constraints with creativity and efficiency, and stayed attentive to what we needed throughout.

A collaboration we value greatly!

Clément BonalyNutridays
Translated from French.
06 · Method

Four steps, no surprises.

01The brief

We talk through your project, what it has to achieve, and your budget and schedule. I come back with a written quote and a delivery date.

02Research

Design directions, moodboard, storyboard depending on the project. You see several routes before one is developed. The choice happens early, not at the end.

03Production

The work is made in Illustrator, Photoshop, After Effects or Cinema 4D. You follow along and comment on intermediate versions.

04Delivery

You leave with the source files, the agreed variations and, for an identity, the usage rules. Everything you need to be self-sufficient afterwards.

07 · Frequently asked questions

What people ask me most.

How much does a logo or a brand identity cost?

It depends on the scope: a logotype alone, a logo with its brand guidelines, or a full identity applied to print, web and signage. I work from a written quote, prepared after a first conversation that commits you to nothing.

How long does an animation take?

It depends on the length, the number of shots, and whether a storyboard already exists. A logo animation takes a few days; a full channel package takes several weeks. The schedule is agreed with you when the quote is signed.

Do you work remotely?

Yes, and I have for a long time. I spent sixteen years working for studios and networks in the United States, and I now work with both French- and English-speaking clients. Video calls, file sharing, rounds of revisions: the process is well established.

Can you work with clients in the United States?

Yes, and I have done so for most of my career. I hold dual French and American citizenship, so there is no immigration paperwork on either side. Services invoiced to a business outside the European Union fall outside the scope of French VAT: the amount quoted is the amount you pay, with no tax added. As for the time difference, 5 pm in Lyon is 8 am in Los Angeles, so my late afternoons cover your mornings, which leaves a three-hour window every working day without anyone sitting up at night.

Do you work outside Lyon?

Yes. I am based near Lyon and work across France and internationally. I am bilingual in French and English and hold dual French and American citizenship, which makes projects with US teams straightforward.

Can you build the website as well?

Yes, on WordPress, whether a showcase site or e-commerce. I handle the design and work with a developer for the technical side: SEO, maintenance and custom features.

08 · Background

From Los Angeles
to France.

A graphic and motion designer since 2003, I design brands and set them in motion, from a logo to a full broadcast package. Sixteen years in the United States, all of them in Los Angeles, before returning to France in 2013. I earned a certificate in Computer Graphics and Graphic Design at UCLA Extension, and taught myself motion design (After Effects).

23Years of experience
2Continents
FR / ENBilingual
My background
09 · Contact

Ready to roll?

A quote for a brand identity, an animation, packaging or a website: write to me, and we can talk it over by phone, video call or in person.

Get in touch